2022 Social Media Marketing Trends Survey Key Findings

ND 360 Technology - Social Media Trends 2022
  1. Facebook is the most used social media platform and has the highest ROI, engagement, and highest quality leads.

  2. Funny, interactive, and relatable content, as well as content that reflects a brand’s values, performs best on social media and will see increased investment from marketers in 2022.

  3. Short-form video is the most popular and effective social media format and will see significant growth in 2022.

  4. When it comes to partnering with influencers, followers aren’t everything. Marketers are placing an emphasis on quality of content, engagement rates, and alignment with values before considering follower count.

  5. Overall, social media marketers located in EST say the best time to post is 6-9PM, while marketers in PST consider the 3-6PM window to be best.

  6. The most popular demographics social media marketers target are Millennials (25-40), followed by Gen X (41-56), Gen Z (6-24), and lastly, Baby Boomers (57-75).

  7. Younger audiences prefer shorter video content that is funny, trendy, and reflects a brand’s values, while baby boomers prefer interactive/educational content, such as interviews, podcasts, expert discussions and/or live videos.

  8. Nearly two-thirds of marketers are building social media communities, and this number will grow in 2022.

  9. Social media marketers search for new or emerging platforms/features to leverage often, and the top features they invested in this year are Twitter Spaces, YouTube Shorts, and Instagram Shops.

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In Today’s digital era, small and medium businesses are changing from brick-and-mortar to online platform. ND 360 PRO  is a One-Stop solution for all your Digital Marketing requirements. Our Company is a passionate and result oriented digital marketing agency based in Punjab, having creative marketing strategies that help your business to grow and reach out to the right people. Our company can allocate your marketing budget efficiently if you have a modest budget.

Benefits of Digital Marketing

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From delivering high-end website design to executing highly successful digital marketing campaigns – we are here with the solution. Our well-laid strategy based on stats and insights coupled with years of expertise ensure the success of clients that we deal with. Perhaps, this is the reason that we’re trusted globally, and have completed more than 5,000 projects till date for our 250+ clients from round the globe.