Vision and Mission

ND 360 PRO Digital Marketing Agency Vision And Mission Statements

Does your digital marketing agency have a vision?

What about a mission statement? You need both and here’s why!

Put simply, your mission statement focuses on today and what you’re doing to achieve the promises made. Your agency’s vision, however, focuses on tomorrow and the company’s goal.

While these are two very different concepts, the line often gets blurred, with the two are combined. You must have a clear and concise vision and mission statement to ensure you clearly define your digital marketing agency, its goals, what it does, and what you hope to provide now, and in the future, you have to define these crucial concepts.

Getting Started: Basic Examples of Vision and Mission Statements

Just knowing what a vision and mission statement is, isn’t enough. You probably want to know why it matters and how to create your own, too. Don’t worry, that’s all covered here.

First, though, here is a basic example of a vision and mission statement:

Basic Vision Statements

“Our vision is to create a business world full of prosperity, meaning, and connection for all.”

“Delivering measurable results to clients, employees, and vendors.”

Basic Mission Statements

“Provide the best customer results possible and deliver the WOW factor through our services.”

“Our mission is to be the experts in marketing and sales alignment and the masters of the message.”

“Our team works to eliminate the apathy that will suck the life out of any business in the world by working to inspire the spirit, penetrate the heart, and ignite the mind, with compelling marketing messages that deliver results.”

As you can see, these aren’t specific, but they get to the key aspect and tell you what a company is all about.

Why Digital Marketing Agency Vision and Mission Statements Matter

The mission statement and vision serve as a map and compass to fulfill your company’s potential. When writing these for your company, you need to consider what your greatest goal is.

For example, what are your goals:

  • Increase ROI
  • Remain relevant
  • Increase profits
  • Lead with purpose
  • Make a difference
  • Improve your differentiation
  • Improve organizational culture and alignment

Features of an Effective Vision Statement for a Digital Marketing Agency


When creating a vision statement for your digital marketing agency, there are certain features it should have. These features include:

  • Show what value is offered
  • Benefits regarding profitability and efficiencies
  • Create a link between the vision and future goals
  • Be something memorable and simple
  • Be inspirational

A good example of a quality vision statement is from Google, which states,

“Google’s aim is to organize the world’s information and make it universally accessible and useful.”

That pretty much sums up what Google does and wants to do.